Chloë Grace Moretz er “forfærdet og vred” om hendes films promo plakat

There is not much worse than finding out something unpleasant via social media, especially if it could have been avoided. Sådan var tilfældet for Chloë Grace Moretz, da det drejede sig om markedsføring omkring sin nye animerede film, Røde sko & de 7 dværge.

Skuespilleren votes the protagonist in the upcoming Sne hvid parodiefilm, og hun blev gjort opmærksom på sin film plakat og ledsagende reklameborde samtidig med offentligheden. I pictured the thin and tall hero pictured next to a curve and shorter version of herself with tagline: “What if Snow White was no longer beautiful and the seven dwarfs not so short?”

Model Tess Holliday offentliggør annonce på Twitter med spørgsmål. “Hvordan blev dette godkendt af et helt marketing team?” hun spurgte. “Hvorfor er det OK at fortælle unge børn, at de er fede = grimme? @ChloeGMoretz.”

Moretz – klart chokeret og helt utilfreds med beskeden – svarede på kvidre.

“Jeg har nu fuldt ud gennemgået [marketing] for Røde sko, I’m as shaky and angry as everyone else, “star’s first tweet read.” This was not approved by me or my team. “

She finished with excuse: “I’m sorry for the offense that was beyond my creative control.”

Filmen giver et spin til det klassiske eventyr, med syv prinsesser, der søger at finde parret af magiske røde sko, der løfter den magi, der gjorde dem dværge. Their search leads them to find Snehvide, which also deals with the transformative forces of the shoes, which makes her the petite and successful woman in the ads. Præsten selv lyder potentielt problematisk, but we have to see it to learn more to really make an assessment.

I last ended the film producers campaign on Wednesday. “Som producent af den teatralske animerede film Røde Sko og 7 Dværge, Nu i produktion ønsker Locus Corporation at undskylde for the first elements of our marketing campaign (in the form of a billboard from Cannes and a trailer), which we realize has had the opposite effect of what was calculated, “said producer Sujin Hwang to CNN.

“Denne reklamekampagne afsluttes. Our film, a family comedy, carries a message designed to challenge social prejudice related to physical beauty standards in society by emphasizing the importance of inner beauty,” continued the statement. “We appreciate and are grateful for the constructive criticism of those who made it our attention.”

RELATEREDE: Chloë Grace Moretz hugget håret endnu kortere

Røde sko & de 7 dværge Jeg er øjeblikket i efterproduktion uden bekræftet udgivelsesdato.

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