Dette Outerwear Brand gør Parkas Sexy

Now where another Thanksgiving is in the books, the winter is officially over us. Vi kan forvente under-zero temperaturer og ekstreme vind kuldegysninger fra december til mindst februar-OK, let’s be honest, March. Men it does not have to be as brutal as it sounds, especially when you’re armed with the right gear to cool your appearance. Og hvad starter hver vinter ensemble med? En parka.

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Mens det kolde vejrmagasin er kendt for sine sovepose-lignende kvaliteter end den rene sex appeal, kan du prøve at ændre den canadiske outerwear-mærke Moose Knuckles (ja du læser det rigtige). Tænk: Form-passende silhuetter, luksuriøse pelsbeklædning og hætter og uventede farver og materialer, som denim og læder. The seven-year-old company was recently launched in the United States, and it is banking on its younger, more savvy clientele for its success. “Our brand is cooler than the other wintercoats out there,” says Ally Kemper, Marketing Director for Moose Knuckles. “There was a gap between sex appeal and function, and we wanted to occupy the niche. You can get a really warm winter jacket that’s fashionable and beautiful.”

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Courtesy Moose Knuckle

Moose Knuckles frakker er allerede blevet sat på It-Girls som Olivia Palermo, Kourtney og Khloé Kardashian, og Jaime King, der beviser Kemper’s punkt, at “jeres kappe behøver ikke forre stil for seks måneder ud af året.” Palermo stylede hendes med lynlåseskind og over-knæstøvler (top), mens konge tiltrådte her med et velvære stjerne og leopard boots (over).

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Nu, for dem der ikke kan komme forbi det provokerende navn (stop Googling det!) Kemper insists that it has more to do with Canadian roots than anything else: “The logo is an elf footprint marked in the snow. .”