Lands End’s New Designer Collection: Alt du behøver at vide om lærred ved Lands End

Changes are taking place at Lands End, the brand, which has been reliably reliable in the delivery of wardrobes attached since 1963. “Something new is on the horizon”, the website lasted for quite some time. Og nyt nyt er kommet: I dag markeres lanceringen af ​​Canvas by Lands End, en ny designersamling under ledelse af forhandlerens nyinstituerede administrerende direktør Federica Marchionni, som tidligere var hos Dolce & Gabbana i 14 år (og præsident for Dolce & Gabbana USA for ild af dem).

Hendes første rækkefølge: Genoplive det engang populære Canvas-sortiment, brandets diffusion line fra syv år siden, der var tilpasset en yngre publikum. This time it was her goal to achieve the same kind of freshness as Canvas brought, but with a bigger push for modern design with slimmer silhouettes and trendier styles that would attract an unused market – the stilistic set.

“Alle bad mig om at bringe Canvaslinjen tilbage, og jeg så det som en mulighed for et design-fokuseret æstetik og tøj med en anden form,” siger Marchionni. Faktisk er pasform one of the elements she learned from her years of experience in the luxurious Italian house Dolce & Gabbana, which explains her strong emphasis on a slimmer silhouette that is markedly different from the core’s Lands End line.

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“Taljen er slankere, ærmegabene er højere, pasformen føles mere moderne og mere international”, siger hun. “Det er en pasform, der kan konkurrere globalt – i Europa, i Asien.” (I numerical size conditions means that if you are a size 4 in Lands End, you can be a size 6 in canvas.)

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Hun placerer Lands End, for being competitive on the market, not just with the fit, men with fresh styles, some of which say it’s totally unexpected for the brand calling out in the jumpsuit, the bold black and white maxidress (på billedet), og den super elegante svømmesamling. “Det handler meget mere om design og mode og glamour”, lister hun, men stopper selv. “Det er modsat for Lands End, det var vigtigt, at vi i det mindste er i overensstemmelse med de nuværende modetrends.”

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It looks like a collection that mixes the traditional structured skirts, classic pencil dresses, versatile dresses – with the unexpected. Der er en kæreste skjorte, en off-the-shoulder afgrøde top, grafisk pleated midiskirts, og ja, det ene jumpsuit. Also among standouts are brikkerne printed with wide brush print, which is meant to be not so bad tip on the connection between canvas and artistry. “Kilden til design inspiration kom fra navn-lærred”, forklarer Marchionni. “Maleri has played a big role in this collection, and the idea that you can personalize your own canvas. In future seasons, we will continue to explore the theme with inspiration from different forms of art or painters in the past, present or future.”

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Hvis du er en loyal Lands End-kunde, og du for øjeblikket panikker, stop. No, it’s not the end of Lands End, as we know it. Marchionni has not intended to cease with the central Lands End-line.

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“They can exist together, and customers can handle both lines,” she says. “Vedhæftet fil til Lands End is very strong and we do not want to disturb it. We only offer an alternative. My mission is to make design and quality more accessible to all.”

Canvas-kollektionen, som er tilgængelig fra i dag på landsend.com, varierer fra $ 55 til en tee til $ 325 for en parka (dresses fall in price range $ 100). Nu på Canvas ved Lands End er hende, Marchionni største ønske? “De mennesker bliver selv brandambassadører – that’s the best form of advertising for me.”

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