Why this 11-year-old boy was chosen to star in the new campaign for acne Studios

Fashion annoncekampagner har også tendenser. In these days there has been a recovery in talent that goes beyond the traditional model celebrity group. I sidste sæson slog Céline tippet litterær geni og permanent kold pige Joan Didion, Karen Walker til Insta-famous hunde Toast for at være dens forår 2015-stjerne, og Coach fandt en mus i Lady Gaga’s pet Frenchie for sin hund-centriske tilbehørskampagne.

Og nu er det Acne Studios tur. Mærket has signed up with Frasse Johansson, 11-year-old son of the label’s creative director, Jonny Johansson, for promotion of sin efterår / vinter 2015-kampagne. And with one movement, the brand has not only taken a position to break traditional norms, but also openly recognize the fluidity of fashion and gender.

“I have set this new generation’s attitude towards mode, where tailor made, the shape and character of the clothing is the crucial thing, rather than seeking approval from society or following established norms,” ​​says Jonny. “I immediately figured out when he embodied this new race for me. I asked him and I’m glad he would be part of the campaign.”

I serien skåret af fotografen Viviane Sassen slår Frasse i bløde kontraststitchede jakker (i rød rosa, babyblå og plaid), komplet med et udvalg af tilbehør, som spejlede blokhæl, en sømløs grøn tote og futuristisk nuancer, hvoraf den sidstnævnte poetiske refererer til den fremtidsindkaldende holdning, der virkelig er fremtiden. Rul gennem for at se resten af ​​kampagnen.

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