Hvordan Tatchas ris enzympulver ændrede den måde, vi alle exfolierer

Exfoliating er et skræmmende ord for mennesker med følsom hud. Mens handling med regelmæssigt rydning af den døde hud fra din hudpleje kan minimere tørhed, mørke pletter, akne og ujævn tekstur, mange fysiske (det er skrubber for dig og mig), and chemical exfoliators can be too abrasive and annoying.  

Tatchas ris enzympulver ($ 65; Sepohra.com) er det eneste produkt, der omdanner følsomme hudtyper til eksfoiliating entusiaster, og beviset er i vandaktiveret creme skum det bliver til. Since it was launched in March 2012 as one of the original products in the Tatchas collection, Rice Powder has gotten a cool after and even counts the duchess Meghan Markle among his fans. 

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“It was hard to know what effect it would have when we launched it,” says Tacha founder and CEO Victoria Tsai. “On the one hand, mild daily exfoliation is one of the most effective things you can do for your skin. On the other hand, we have such a strong perception in the United States of exfoliants as a weekly slipping scrub – we were not sure They would be open to the idea of ​​exfoliation every day, or an exfoliant who did not want to scratch the skin. We would really teach women that exfoliating does not have to scratch or burn. ” 

Da Tsai began developing the enzyme powder in 2008, telling everyone that in the western world had no interest in Japanese or eastern beauty because they only wanted technology where they could “feel burn” on their skin. Ti år senere, og Tatcha’s viste, at naysayers var forkerte med et nu permanent sted i skønhedskabet i USA.. 

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Generally, when you land on a hit, you do not change why the core of the enzyme powder has remained the same in the six years since it was first launched. Når det er sagt, vil fans af produktet være begejstrede for at høre, på deres favorit exfoliator vil blive endnu bedre snart. “Jeg Japan er der en smuk filosofi kaldet kaizen, which means at lave små, constant changes in the pursuit of perfection, “explains Tsai.” En ny og vidunderlig version af The Rice Polish jeg alle fire varianter starter faktisk den 31. juli. Det vil omfatte vores nye fermenterede Hadasei-3 Complex, It’s pH-neutral, and uses an ultrafine grind of risklid to make it even skimmer and creamier. “